Leadership from strategy to delivery
Design that moves businesses forward.
I help organisations simplify complex products, align teams and create digital experiences that customers love and businesses value.
Meet Ed
I'm a design leader with over 22 years of experience helping organisations solve complex problems through better products, services and customer experiences. I bring together strategy, research and design to align teams, simplify complexity and deliver meaningful business outcomes.
Design Leadership
Brand Identity Design
UX Design
Branding
CRM Design
Figma
Adobe
Process
Turning customer insight into product direction.
Customer Experience
Designing seamless journeys that remove friction, solve real customer problems and create experiences people genuinely enjoy using.
Delivery
Turning strategy into reality through discovery, collaboration, experimentation and design that development teams can confidently build.
Services
Let's create better experiences.
Product Strategy
Design Leadership
Service Design
Customer Experience
Research & Discovery
Innovation & Facilitation
Product Strategy
Helping organisations define product direction, prioritise opportunities and turn customer insight into clear roadmaps.
Service Design
Mapping end-to-end customer journeys, identifying pain points and designing services that work across channels.
Research & Discovery
Leading customer research, workshops and discovery programmes to validate ideas and reduce delivery risk.
Design Leadership
Building and leading high-performing design teams, improving ways of working and creating a strong design culture.
Customer Experience
Creating intuitive digital experiences that reduce friction, improve engagement and increase customer satisfaction.
Innovation & Facilitation
Running collaborative workshops, design sprints and innovation sessions that align stakeholders and generate actionable ideas.
Client Reviews
Real feedback from clients who trusted my design expertise to elevate their brands successfully.
5
5 Design Awards
100%
Client satisfaction rate.
22+
Years of experience
FAQ'S
Answers
Find answers to common questions about my design process, services etc…
Leadership
DIgital story telling
Product design
What type of roles are you looking for?
I'm looking for leadership roles where I can shape strategy, build high-performing teams and create products and services that deliver real business and customer value.
What industries have you worked in?
Do you still enjoy hands-on design?
How do you measure success?
What is your leadership style?
Can you work with existing teams?
What makes you different?
How do you use AI in your design process?
How do you balance innovation with security and operational needs?
Design that moves businesses forward.