solving problems from the customer’s view.

Customer centricity must be built into the fabric of the organisation

This is about furthering engagement with the customer, with technology being that intermediary.

Customers point out our problems. They show us where our opportunities are.

EVERYTHING WE DO STARTS WITH THE CUSTOMER
We listen, watch, interview and co create with the end users. You can't just solve todays problems, after working within innovation from FMCG, Finance industries and start-ups we have built an understanding for future state planning. A complete enterprise transformation will only succeed if the organisation adapts to changing customer needs and ongoing technological disruption.

D&AD Sponsorship & Judging

THINKING

Human-centered design consists of three phases. In the Inspiration Phase you’ll learn directly from the people you’re designing for as you immerse yourself in their lives and come to deeply understand their needs. In the Ideation Phase you’ll make sense of what you learned, identify opportunities for design, and prototype possible solutions. And in the Implementation Phase you’ll bring your solution to life, and eventually, to market.

WHAT IS - PROBLEM FRAMING

Lay out your hypothetical view of what the customer’s journey looks like from beginning to end. A good researcher is essential when observing and/or interacting with target audiences.

WHAT IF - FUTURE JOURNEY PLANNING

The What if stage includes the ideation and concept development tools. It ends with our third project management aid, the napkin pitch, which helps you summarise the main attributes of your concepts.

WHAT WORKS - TEST AND ITERATE

Customer co-creation invites a few potential customers to collaborate with you—by playing with rough prototypes—in order to develop an offering that truly meets their needs.